The Rise of Proprietary Signal Vendors (PSVs)
Ciaran O'Kane picks up his pen to sketch out a new three letter acronym for the industry: PSV. Meet the Proprietary Signal Vendors...
Digest: UK Safety Body Denied Access to Anthropic’s Mythos 5.1; M+C Saatchi MBO Falls Apart
In today’s Digest, we discuss the UK safety body being denied access to Anthropic’s Mythos 5.1, the M+C Saatchi management buyout falling through, and Alibaba sending AI agents into rival apps.
Mosquito Bites and the Advertising Attribution Itch
In this week's column, Shirley Marschall looks at why attribution in advertising is a lot like working out which mosquito bit you on holiday...
