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Proof plus Prediction: Brand Metrics Unveils New Identity as it Extends Outcomes Intelligence to Advertisers and Agencies
The brand outcomes platform trusted by the world's leading publishers rolls out to advertisers and agencies, alongside a new identity and website Global ad tech firm Brand Metrics, the brand outcomes platform trusted by media owners worldwide, today, 1st October, 2026, [...]
TeqBlaze Expands TeqMate AI Into a Cross-Platform Automation Ecosystem for Ad Tech Teams
TeqBlaze, an independent ad tech vendor, has expanded its TeqMate AI ecosystem beyond the company’s white-label SSP. TeqMate AI now connects to any stack AdOps, RevOps, business development, and product teams use (from SSPs, DSPs, and ad servers to BI [...]
Social Commerce Surges 457% and AI Fashion Searches Rise 44% During Christmas, Captify UK Data Reveals
New Captify (part of Verve) data shows the UK Christmas shopping journey is becoming increasingly fragmented across social commerce, conversational AI, search and physical retail, creating a more complex festive battleground for brands looking to capture demand. Captify Captify, part of Verve, [...]
Panda Partners with Spike and GoWit to Power the Next Phase of E-Commerce Media in Saudi Arabia
JEDDAH, Saudi Arabia & DUBAI, UAE – Panda Retail, one of Saudi Arabia’s largest grocery retailers, partners with Spike Media Saudi, GoWit's strategic partner in Saudi Arabia operating locally as GoSpike, to accelerate its digital media transformation in the Kingdom. Through the strategic partnership between Spike [...]
Relevant Digital Appoints Alex Fawcett as VP, Customer Success
Relevant Digital has appointed Alex Fawcett as VP, Customer Success. Alex will continue to lead the company’s Customer Success function and join Relevant Digital’s management team, bringing the customer perspective more directly into the company’s leadership as it continues to [...]
Former Utiq and Xandr/Microsoft Ad Tech Leader Joins illuma to Scale its AI Decisioning Technology Across Major Platforms
illuma, the AI company specialising in contextual decision intelligence, has appointed Michel Guillon as head of solutions architecture as it continues to deploy its AI technology across the world’s leading advertising platforms. illuma illuma is a global AI company, pioneering contextual solutions [...]
Gen Z's First Hello Starts in the App: Wizz App Survey Maps How US College Students Connect
Wizz App, the social discovery app for young people, today (7th October, 2026) released findings from its Back-to-School Survey of 12,402 U.S. college students aged 18 to 24. The research examines how Gen Z connects with new people during their [...]
Moloco Becomes First Ad Tech Company to Achieve IAB Europe Retail Media Certification, Marking Major Expansion of the Programme
IAB Europe has announced today (7th October, 2026), that Moloco has become the first Ad Tech company to successfully achieve certification under its Retail Media Certification Programme, marking a significant expansion of the initiative beyond retailers and Retail Media Networks. IAB [...]
Black Friday Ads Don’t Work Everywhere: Parallel Study Finds Brands Need to Target Viewers in the Right Needs State.
Black Friday is one of the most crowded weeks of the year for advertisers. But a new study suggests that much of the content available to them may be a poor fit for the customer watching it. For each of [...]
On Device Launches Brand Lift Data API, Redefining Brand Lift Measurement for the Outcomes Era
On Device, an advanced Brand Lift data company, today (6th October, 2026)announced the launch of its Brand Lift Data API, enabling clients to directly access high-quality, transparent Brand Lift data that connects advertising exposure with verified brand outcomes. On Device On Device [...]
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