PressBox News
Panda Partners with Spike and GoWit to Power the Next Phase of E-Commerce Media in Saudi Arabia
JEDDAH, Saudi Arabia & DUBAI, UAE – Panda Retail, one of Saudi Arabia’s largest grocery retailers, partners with Spike Media Saudi, GoWit's strategic partner in Saudi Arabia operating locally as GoSpike, to accelerate its digital media transformation in the Kingdom. Through the strategic partnership between Spike [...]
Relevant Digital Appoints Alex Fawcett as VP, Customer Success
Relevant Digital has appointed Alex Fawcett as VP, Customer Success. Alex will continue to lead the company’s Customer Success function and join Relevant Digital’s management team, bringing the customer perspective more directly into the company’s leadership as it continues to [...]
Former Utiq and Xandr/Microsoft Ad Tech Leader Joins illuma to Scale its AI Decisioning Technology Across Major Platforms
illuma, the AI company specialising in contextual decision intelligence, has appointed Michel Guillon as head of solutions architecture as it continues to deploy its AI technology across the world’s leading advertising platforms. illuma illuma is a global AI company, pioneering contextual solutions [...]
Gen Z's First Hello Starts in the App: Wizz App Survey Maps How US College Students Connect
Wizz App, the social discovery app for young people, today (7th October, 2026) released findings from its Back-to-School Survey of 12,402 U.S. college students aged 18 to 24. The research examines how Gen Z connects with new people during their [...]
Moloco Becomes First Ad Tech Company to Achieve IAB Europe Retail Media Certification, Marking Major Expansion of the Programme
IAB Europe has announced today (7th October, 2026), that Moloco has become the first Ad Tech company to successfully achieve certification under its Retail Media Certification Programme, marking a significant expansion of the initiative beyond retailers and Retail Media Networks. IAB [...]
Black Friday Ads Don’t Work Everywhere: Parallel Study Finds Brands Need to Target Viewers in the Right Needs State.
Black Friday is one of the most crowded weeks of the year for advertisers. But a new study suggests that much of the content available to them may be a poor fit for the customer watching it. For each of [...]
On Device Launches Brand Lift Data API, Redefining Brand Lift Measurement for the Outcomes Era
On Device, an advanced Brand Lift data company, today (6th October, 2026)announced the launch of its Brand Lift Data API, enabling clients to directly access high-quality, transparent Brand Lift data that connects advertising exposure with verified brand outcomes. On Device On Device [...]
The Data Advantage Report: Navigating Identity and Intent
Taboola (Nasdaq: TBLA), a global leader in delivering performance at scale for advertisers, today announced a new report, The Data Advantage, highlighting significant shifts and challenges that today’s advertisers face when running campaigns. Taboola Taboola empowers businesses to grow through performance advertising [...]
Cotswold Outdoor Group Expands Retail Media Strategy to In-store with Broadsign and IUF
Retail media technology provider Broadsign and in-store media integrator IUF announced (6th October, 2026) a collaboration with UK retailer, Cotswold Outdoor Group, to expand its retail media network (RMN) with a scalable in-store advertising infrastructure. The upgrade provides a unified workflow that streamlines media planning, management, [...]
Locala Launches CTV Planner to Adapt CTV Investment to the Realities of Every Market
As connected TV has become increasingly important in advertisers’ strategies, the ability to plan CTV investment with greater precision is becoming critical. Locala today announces the launch of CTV Planner, a new solution designed to help media teams plan CTV [...]
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