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The Trade Desk's Terry Kane on Ad Tech in MENA
Terry Kane, managing director at The Trade Desk, joins ExchangeWire CEO Rachel Smith in Cannes to discuss ad tech in the MENA region.
The Stack: Industry week recap
This week, the spotlight fell on Cannes Lions, where AI, creativity and commerce dominated conversations, while major acquisitions, platform shifts and media partnerships signalled broader changes across the advertising landscape. In today’s MadTech Daily, we cover the BBC expanding its [...]
Digest: Albertsons Opens AI Search Ads via Criteo; Forbes Bets on Creator-Led Growth; Cannes Day Three
In today’s MadTech Daily, we cover Albertsons introducing advertising within its AI shopping experience, and Forbes testing a creator-led strategy to expand its reach.
Digest: AppsFlyer Raises $1bn; Walmart Buys Vibe.co; Cannes Day Two
In today’s Digest, we cover AppsFlyer raising $1bn with backing from major advertising industry players, plus the biggest announcements, deals, and talking points emerging from Cannes.
Media Procurement and the Power of Asking the Right Questions
Dan Gee of Media Futures Market looks at why media procurement really matters, and why some buying is still ‘all hat, no cattle’...
From Monetising Attention to Monetising Intelligence: What AI Means for Retail Media
In this week’s column, Charlotte McEleny takes a look at what the retail media ecosystem needs to do to embrace AI…
Digest: Latest from Cannes; Podcast Industry Bigger Than Expected
In today’s MadTech Daily, we cover the podcast industry being worth more than previously estimated, and Channel 4 adding new partners to its ad tech stack.
"It’s a mistake to treat MENA as a single market.": Q&A with Terry Kane, The Trade Desk
We sat down with Terry Kane, managing director, Middle East & Africa, The Trade Desk to discuss what’s driving the programmatic ecosystem…
Digest: Penske Acquires Vox Media Portfolio; Telegram Loses India Block Appeal
In today’s Digest, we look at Penske Media acquiring the Vox Media portfolio in a major publishing deal; Telegram losing its appeal against an app block in India; and the Attorney General ordering a government department off X over disinformation [...]
Five Ad Tech Stories to Watch at Cannes
Chris Harihar of Mod Op looks at what might be making headlines on La Croisette this year...
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Latest Posts
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The Stack: Industry week recap -
Digest: Albertsons Opens AI Search Ads via Criteo; Forbes Bets on Creator-Led Growth; Cannes Day Three -
Digest: AppsFlyer Raises $1bn; Walmart Buys Vibe.co; Cannes Day Two -
Media Procurement and the Power of Asking the Right Questions -
From Monetising Attention to Monetising Intelligence: What AI Means for Retail Media
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