Latest Stories
The Stack: The Great Digital Rewiring
This week, the advertising and media landscape saw major consolidation, growing regulatory pressure and a continued shift towards AI-powered commerce and content. In today’s MadTech Daily, we discuss investors betting on a USD$2tn (£1.50tn) IPO valuation for Anthropic and Tencent’s [...]
On Mobile Advertising With Kayzen's Thomas Bienias & Omnicom's Daniel Sichel
Kayzen's Thomas Bienias & Omnicom's Daniel Sichel discuss mobile advertising and what CMOs and agencies should be asking their DSP partners.
Are you Ad Tech Personality of the Year...?
Thinking of entering Ad Tech Personality of the Year or Ad Tech Rising Star? We spoke to last year's big winners about what it meant to them...
Nielsen and DoubleVerify: Ad Tech's Ultimate Super Signal Aggregator?
Ciaran O'Kane dusts off his pencil and sketches out what the newly-combined Nielsen and DoubleVerify means for the ad tech industry...
Digest: French Publishers Cry Foul Over Google AI Summaries; Perplexity Moves to Block Time's Ads
In today's Digest, we discuss French publishers taking Google to the competition regulator over AI Overviews, Perplexity moving to block Time's ads aimed at AI agents, and Disney+ and Hulu adding iHeartMedia video podcasts as streaming platforms race into the [...]
Ciaran O'Kane on Nielsen Acquiring DoubleVerify
Ciaran O'Kane joins John Still to discuss Nielsen's acquisition of DoubleVerify and what it means for industry measurement and verification.
Digest: Big Tech Faces Wave of Social Media Addiction Lawsuits; YouTube Raises Bar for Creators
In today's Digest, we discuss an appeals court allowing thousands of addiction lawsuits against Meta, Google, TikTok and Snap to proceed, YouTube raising the bar for creators to join its monetisation program, and Alibaba testing paid tiers for its Qwen [...]
Europe, Croissants and 1,741 Consent Partners
In this week's column, Shirley Marschall looks at GDPR, red shoes and the most annoying thing Europe ever came up with...
Why True Agentic Commerce Relies on Responsible Guardrails
Angus Dowie, ADvendio, looks at why an intelligent guardrail engine is essential as commerce enters its agentic era...
The 123-Year-Old Media Strategy That Everyone Should be Copying
In his first column for ExchangeWire, Mimmo Palmieri of MIMMS looks at why the Tour de France shows that a lot of good can come from an uphill struggle…
Popular Tradertalks
Latest Posts
-
The Stack: The Great Digital Rewiring -
Are you Ad Tech Personality of the Year...? -
Nielsen and DoubleVerify: Ad Tech's Ultimate Super Signal Aggregator? -
Digest: French Publishers Cry Foul Over Google AI Summaries; Perplexity Moves to Block Time's Ads -
Digest: Big Tech Faces Wave of Social Media Addiction Lawsuits; YouTube Raises Bar for Creators
Follow ExchangeWire